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Turning Innovation Into Enterprise


Join us online for “Winning with an Enchanted Brand”

- 01/12/2021
10:00 a.m. - 11:00 a.m.

Join TechConnect West Virginia on Tuesday, January 12 at 10 a.m. and get the inside scoop on powerful branding from Jane Cavalier, CEO and Founder of BrightMark Consulting and one of the country’s leading brand experts.

She will present “Winning with an Enchanted Brand” as part of our TechWrx West Virginia project.

Jane will share triumphs, challenges and first-hand lessons from branding new companies, global enterprises, government agencies and non-profits. She’ll explore real world brand successes from Snapple, Samsung, US Naval Air Systems Command, Johnson & Johnson and more.

Join us for this unique opportunity to learn the basics of how to build a powerful enchanted brand that will propel your business forward and amplify the value of your company.

You’ll discover:

• Why branding is a fundamental business strategy and not marketing

• How a brand improves fundraising and valuation

• Why branding is essential for technology products and services

• Powerful brand examples and what makes them work

• Most common mistakes made in branding

• The ABC’s of Enchanted Branding

• Steps you need to take to build a powerful enchanted tech brand

Click here to register for this online discussion.